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COMMUNICATING NATURE’S VALUE

INTRODUCTION TO BIODIVERSITY COMMUNICATION

Level: Introductory | Estimated completion time: 2 hours | Certificate upon completion

Skills: Understanding your audience, framing biodiversity messages, choosing effective communication channels, engaging stakeholders and collaborators, addressing power dynamics in biodiversity communication

New to biodiversity communication or want to strengthen your fundamentals? This introductory journey clarifies how to effectively share nature's importance. You'll learn to identify your audience, craft clearer messages about biodiversity, and choose suitable communication approaches. A practical first step to making your conservation voice heard.

Task 1: How to gauge your audience
Task 2: How to frame issues
Task 3: How to choose the right communication channel
Task 4: How to set and manage expectations
Stop and check 1
Task 5: How to engage stakeholders
Task 6: Strategies for engaging various groups
Task 7: How to promote behavior change
Stop and check 2
Task 8: How to identify collaborators and build a network
Task 9: How to collaborate
Task 10: How to negotiate effectively
Stop and check 3
Task 11: How to create an effective biodiversity communication plan
Stop and check 4
Task 12: How to foster political will
Task 13: How to be gender sensitive
Task 14: How to identify power imbalances
Task 15: Overcoming power imbalances
Stop and check 5
Final test
Certificate of completion
REFERENCES

Additional Resources

Toolbox
Education for Sustainable Development for 2030 Toolbox (UNESCO)
UNESCO’s ESD for 2030 toolbox: resources to implement sustainability goals, including 'Communicating for action'.
READ MORE ➝
Publication
Communicating Sustainability: How to Produce Effective Public Campaigns (UNEP)
Guide on developing impactful public campaigns for sustainability, including biodiversity themes.
READ MORE ➝
Publication
The Little Book of Nudges for a Greener World (UNEP)
Explores how behavioral science and 'nudges' can inform communication for pro-environmental actions.
READ MORE ➝
Publication
Participatory Communication Strategy Design (FAO)
Sourcebook on participatory communication approaches for development, applicable to natural resource management.
READ MORE ➝
Publication
Guidance on Generating Content (UNDP)
UNDP guidance on creating powerful stories, photos, and films that showcase project results effectively.
READ MORE ➝
Publication
Communicating Protected Areas (IUCN)
Highlights how strategic communication can support protected area management by addressing complex social and ecological challenges.
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Publication
Communication for Development (UNDP)
Illustrates communication for development in practice across UNDP through selected case studies from country offices, regional offices, and headquarters.
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Publication
Climate Communications Playbook: Behavioural strategies for community action (ICLEI)
Introduces actionable approaches and strategies for creating action-oriented communications campaigns that incorporate behavioural science insights.
READ MORE ➝
Publication
Communicating Biodiversity and Climate Change: A Guide for Crafting Effective Messaging (Ontario Biodiversity Council)
Presents practical strategies for communicating complex climate and nature issues more effectively, based on a review of diverse campaigns and media.
READ MORE ➝

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